Most often, there is a method to my madness- a conceptual framework underlying my decisions. The Method Creative office in the North Loop of Minneapolis (fragrantly referred to as Method HQ) is no exception to this methodology in its postmodern-inspired interior decor.
What Exactly is Postmodernism?
My initial understanding of the postmodern movement came about in my years of art school while pursuing a BFA in studio art (I could usually be found hanging out in the dark editing suites on the 6th floor of the Humanities building) at UW-Madison. In general, the postmodern movement (~1960s-1980s) is a reaction to, and rejection of, modernism's adherence to idealism and objectivity as it pertains to human culture. As a student I was, and continue to be, intrigued by and aligned with postmodernism's skepticism of universal truths and objective reality as well as its embrace of the complexity and paradox of the individual human experience, which is reflected in the art, architecture and writing of that time. Art movements within postmodernism include intermedia, installation art, conceptual art and multimedia, particularly involving video. The focus shifted away from solely being on the finished work and more on the artist's process.
Why Postmodern-Inspired Decor at Method?
Prior to starting Method, I spent years being curious about (and often abhorring) the interior decor decisions made by most health and wellness organizations in which I had worked and visited. As a clinician (and sensory-oriented human) who values the contribution that the design of a space makes on creativity and expansiveness, I often found myself wondering why most wellness spaces felt so drab and uninspiring. Shouldn't wellness discussions, and the spaces this discourse takes place, be saturated in and motivated by divergent thinking? Due to the lack of data proving otherwise, I concluded (and often still do) that I was alone in this query, yet started on my mission to create Method with the dream that it would become a wellness space that challenges one's visual expectations, cleanly adorned with multimedia art, a variety of textures, shapes and light sources as well as natural elements to ignite, yet not overwhelm, the senses. A place I would want to come to as a client.
In addition to making my eyeballs happy, my hope for Method's postmodern-inspired decor is to not only ignite appreciation for the influential artists of the postmodern movement but to also create a springboard, not a container, for each individual’s creative process. Keep in mind, Method's furnishings are not an exact replica of vintage postmodern interior because, how postmodern would that be?
-Lindsey Mackereth, MA, LPCC, LADC
Founder of Method Creative
Want to co-work with us in Method HQ in Mpls? Go here.
For more information on Postmoderinism:
-Or Google the crap out of it:)